The Top 2 Things You Need to Know Before Selling Your Home

What are the two most important things you should understand before putting your home on the market?

The short answer: You need the right pricing strategy and the right preparation plan because those two pieces together determine your timeline, your experience, and your bottom line.

Pricing Right From Day One Matters More Than You Think

One of the most important selling tips you can follow is getting the price right from the very beginning. Pricing isn’t about guessing what you hope the home will sell for. It’s about positioning your home strategically in the market so buyers immediately see value.

When your home is priced accurately:
• You attract more qualified buyers.
• You generate stronger early interest.
• You avoid the need for future price reductions.

When a home sits too long, buyers may begin to wonder why. Even if nothing is wrong, extended days on market can change how buyers perceive the property. By pricing correctly up front, you’re setting the stage for a smoother, more predictable selling experience.

A strong pricing strategy looks at:
• Current comparable listings
• Recently sold homes with similar features
• Market momentum
• Buyer demand patterns

Pricing smart isn’t about aiming low. It’s about positioning your home confidently and competitively so you maximize visibility and results.

Preparation Plays a Huge Role in Buyer Perception

The second key selling tip is understanding how preparation shapes a buyer’s first impression. A well-prepared home tells buyers your property has been thoughtfully cared for, which helps them envision themselves living there.

Even small updates can make a noticeable difference before listing. Focus on:
• Decluttering to open up visual space
• Addressing minor repairs you’ve been putting off
• Refreshing paint or finishes where needed
• Enhancing curb appeal with tidy landscaping or simple touch-ups

You don’t need a full renovation. Just intentional, strategic improvements that highlight your home’s strongest features. These choices make your photos stand out online and create a welcoming environment during showings.

Final Takeaway

If you remember nothing else before selling your home, let it be this: price with purpose and prepare with intention. These two steps will do more to influence your selling experience than anything else. When you combine strategic pricing with thoughtful preparation, you put yourself in the best position to capture buyer attention and feel confident throughout the entire process.

Want a Smooth, Successful Sale?

If you’re thinking about selling your home and want to ensure you’re fully prepared, reach out to me for my complete seller checklist. It’s your step-by-step guide to getting market-ready with clarity and confidence.



Cheryl Carosone
Campbell House and Home, REALTOR in the STL area